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About us

Welcome to Ishwar, a brand born out of a passion for celebrating the timeless beauty of Indian ethnic wear. Founded in 2009 by Chenta Chauhan, Ishwar began its journey with a vision to provide women with the finest quality fabrics and exquisite designs that resonate with India’s rich cultural heritage.

Based in Jaipur, the Pink City, Ishwar draws inspiration from the vibrant cultural and artistic traditions of our hometown. Jaipur is renowned for its rich history in producing exquisite textile styles such as bandhani (tie-dye), leheriya, gota patti work, and zari embroidery. We take immense pride in incorporating these timeless techniques into our creations, blending them seamlessly with modern designs to craft something truly special.

We are proud to welcome you to our store in Jaipur, where you can explore our curated collections in person and experience the artistry and craftsmanship that define Ishwar. Expanding our reach beyond Jaipur, we are also an e-commerce brand, offering our exclusive designs to customers across India and the globe. With just a few clicks, you can now bring the elegance and charm of Ishwar into your wardrobe, no matter where you are.

Since our inception, we’ve been committed to crafting elegant and authentic ethnic wear for Indian women. Over the years, we have become a trusted name for those who value artistry, tradition, and uncompromising quality. Each piece we create is a reflection of our dedication to blending classic craftsmanship with contemporary trends, ensuring every woman feels confident and beautiful.

At Ishwar, we have been weaving the threads of tradition and modernity since our inception in 2009. Founded by Chetna Chauhan, our journey began in the vibrant city of Jaipur, Rajasthan—a place renowned for its rich cultural heritage, exquisite textiles, and timeless craftsmanship.

Our Journey

Over the past years, we have dedicated ourselves to creating clothing that reflects the essence of Indian traditions while embracing contemporary styles. Our extensive experience in the industry has enabled us to understand the evolving preferences of our clientele, allowing us to craft pieces that resonate with both heritage and modernity.

Why Choose Ishwar?

What sets us apart is our deep-rooted experience and commitment to quality. Being based in Jaipur, a city famed for its vibrant textiles and artisanal crafts, we have unparalleled access to traditional techniques and materials. This unique advantage allows us to offer:

Authentic Craftsmanship: Each garment is a testament to the skilled artisans of Jaipur, ensuring authenticity in every piece.

Quality Fabrics: We source the finest materials to provide comfort without compromising on style.

Versatile Designs: Our collections encompass both ethnic wear and western wear, catering to diverse fashion sensibilities.

Our Collections

Ethnic Wear: Celebrate tradition with our range of  lehengas, and anarkalis, each designed to honor India's rich cultural tapestry.

Western Wear: Embrace modernity with our selection of dresses, tops, and trousers, reflecting contemporary trends while maintaining a unique identity.

At Ishwar, we believe that fashion is a journey—a blend of the past and the present, the traditional and the contemporary. Join us as we continue to craft stories through our garments, bringing you the best of both worlds.Visit Ishwar Stores in Jaipur – Where Elegance Awaits

Step into the world of Ishwar and experience the essence of our collections firsthand at our Jaipur stores:

Ishwar Store 1:
B-46, Basement, GT Bazar, GT Central, Malviya Nagar, Jaipur

Ishwar Store 2:
LG-08, Lower Ground Floor, Pink Square Mall, Govind Marg, Jaipur

Ishwar Store 3:
Shop No. 80/12, Kumbha Marg, Pratap Nagar, Jaipur

Come, explore, and let us bring your fashion dreams to life.